Friday, February 11, 2005

Want to know who's linking to you? Are you alone in your geekdom?

I feel like a drone... just falling into the viral marketing trap of whom ever set up this get up:

Who Links Here

I found the tool above from "Greedy Girl." She's got a lot of interesting information on the whole blog marketing phenomenon. I've been meaning to read more about this.

Honestly, I think that blogs are to the new milennia what protest was to the 60's & 70's. I've come to believe that people for the most part have this need to be affirmed, and identify with others. Blogworld has become a medium for doing this. The "who links to me" tool above proves this as what would be a better way of finding people who identify with you than to look for people who link to your site. Either that or they want to prove how ridiculous they think you are (but I don't think most people are that spiteful - I hope). There are countless vanity quizes that tell you which butt-rock band embodies your spirit or what book your personality most resembles. These are all tools and ploys to get individuals to link to their sites.

More, people's need to for items that interest (freak) them drives the wave of forwarded links. I think that and reality television help assauge the need for a good old fashioned freak-show. There's much power in viral net marketing. The statement made on the Superbowl episode of the Simpson's attests to this (Homer's fame spreads from the digitized video clip of him making and ass of himself at a carnival). Remember the Star Wars Kid? I actually think there was a reference to him on the Simpson's as well. Wouldn't it be great to write a movie scenario based on this phenomenon? I guess it falls under the realm of unlikely hero. Though his story is actually quite sad and probably points out why our drive for freak-show material is inherently wrong, as it doesn't figure in the emotional cost towards the individual who is being freakified. Apparently the Star Wars kid dropped out of school and was placed in a juvenille psycheward. I also read that his family place a law suit on thekids (their parents) who put the video up on the web. Though there is a lighter side of the story as well... it turns out that fellow geeks rallied in support of the lad. Webloggers took in a collection for the infamous Star Wars kid. As one of the organizers put it:

"The outpouring of support has been staggering, far beyond what I ever expected," wrote Baio on his site. "Geeks like us need to stick together."


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